A Google review link is a direct URL that opens your Google Business Profile review form — no searching required. The fastest way to get one: log into Google Business Profile, click "Ask for reviews" in the left menu, and copy the link Google generates. Done in 60 seconds.
Why it matters: BrightLocal's 2024 Consumer Review Survey found 81% of shoppers use Google to evaluate local businesses — yet most businesses lose 60-70% of review attempts because the customer has to search, find the right listing, and click through multiple screens. A direct link removes every step but one: clicking "Write a review".
How to Create a Google Review Link from Business Profile
- Go to business.google.com and sign in.
- Select the location you want reviews for (if you manage multiple).
- In the left sidebar, click "Ask for reviews".
- A popup appears with your unique review link. Click "Copy".
- Paste the link into SMS, email, or your website.
That link follows the format: https://g.page/r/YOUR_ID/review — Google generates it automatically and it never expires.
How to Create a Google Review Link with the Place ID Finder
If the Business Profile method does not work (common for service-area businesses or older listings), use the Place ID approach:
- Go to the Google Place ID Finder in the Maps documentation.
- Search for your business name and city in the search box on the map.
- Click your business pin — your Place ID appears in the info bubble (format: ChIJ...).
- Copy the Place ID.
- Build your review link: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID
- Replace YOUR_PLACE_ID with the ID you copied.
- Test the link in an incognito tab — it should open the Google Maps review drawer directly.
This URL is stable and works indefinitely. Bookmark it and use it everywhere.
How to Shorten and Share Your Review Link
A raw Google review link is long and ugly. Here is how to distribute it effectively:
- Shorten it: Use Bitly or your own short domain (e.g. yourbiz.com/review) via a redirect rule.
- QR code: Paste the link into any free QR generator. Print on receipts, packaging, table cards, and invoices.
- SMS: Text the short link post-purchase with a personal ask. SMS has a 98% open rate vs 20% for email.
- Email: Add a review button in your post-service follow-up sequence. Keep the CTA above the fold.
- Embed on website: Add a "Leave us a review" button in your footer or thank-you page.
- Email signature: Hyperlink "Review us on Google" in every outgoing email — passive but compounds over time.
The channel matters less than timing. Ask within 24 hours of a positive interaction while the experience is fresh.
Automate the Entire Process with StarHQ
Copying a link and manually texting customers works — until it doesn't. Consistency is what builds review velocity.
StarHQ auto-generates your direct Google review link and plugs it into automated SMS and email sequences triggered by your workflow. Customers who are happy get sent straight to Google. Customers who flag an issue get routed to a private feedback form — protecting your rating before a negative review goes public.
No manual follow-up. No forgotten asks. Just a steady, compounding review pipeline.
Get your review link + automate the ask free →